?Cetraben, Expert Skin Hydration. Cetraben Cream, the No 1 GP recommended cream in the UK* is a soothing and moisturising daily cream that softens, protects and delivers instant hydration from the first use. It is suitable for dry, itchy and eczema-prone skin and helps repair the skin barrier by locking in moisture and protecting against irritants and water loss. Cetraben, the first eczema-prone skin care range to be approved by the British Skin Foundation.?